CRANK & SPRINTS MEDIA
Portfolio

The work, not just the highlights.

276 videos published. These show the range: gear reviews, brand collaborations, integrations and challenges, plus the Reels that travelled furthest.

Instagram

The Reels that travelled furthest

19K+ followers and 3.5 million views in the last year. The same rides, cut for the feed.

Pogi Challenge 2026

Four Reels in ten days, 10,138 likes

One event, covered from inside the bunch. The YouTube videos from the same week added 243,033 views.

10,138likes across the four Reels
249comments
243,033YouTube views on the four Pogi Challenge videos

More from the feed

The most liked Reel on the account reached 36,602 likes and 466 comments. Below, recent work with brands.

Case studies

Three campaigns, with the numbers

LAMEDA and Hexis are paid partnerships. The tracked link is included on top, which is where these returns come from.

Rodrigo riding the Canyon Aeroad 2026 on a forest road
Gear Review

Canyon Aeroad 2026

One bike, four videos, 246,323 views. The review became the most watched long video on the channel and kept earning for seven months.

246,323views across four Aeroad videos
2,940hours watched on the two long reviews
146,106views on the unboxing Short
106new subscribers from the two reviews
Brief
An organic unboxing, timed to existing audience interest in the new Aeroad.
Build
Filmed the day the bike arrived. Full SEO package, published at the channel's best hour, then followed up after 400 km and again after 5,000 km.
Outcome
52,441 views on the review and 41,492 on the follow up after 5,000 km. The top organic long video on the channel.
Rodrigo with his bike at the Col du Soulor summit sign
Paid partnership

LAMEDA

A kit brand most UK riders had not heard of. Viewers spent 183 hours watching the review, and the link kept producing orders three months later.

5xreturn on the initial investment
183hours watched
9,615views
Brief
Position LAMEDA as the kit the market was sleeping on.
Build
A full video review with footage from the bike and testing in real riding, framed around one question: is this as good as kit at twice the price?
Outcome
Generated a 5x return on the initial investment, measured through LAMEDA's own tracking, with orders still coming in three months after publishing.
Rodrigo fuelling with Hexis in the video A full day fuelling like a pro cyclist
Paid partnership

Hexis

An always on partnership with a performance nutrition app, tracked from the first click to the purchase.

4xreturn on investment
YouTube and Instagramconversions from both platforms
Since June 2026conversions every month
Brief
Put Hexis in front of riders who already think about fuelling, and track every result.
Build
Hexis featured across YouTube and Instagram, with a tracked link and the carb calculator shown in use on real training and race days.
Outcome
Delivered a 4x return on investment, measured through Hexis's own tracking, with purchases and sign ups arriving every month since June.
Open for 2027 partnerships

Let's build something together

Send the product, the goal and the timeline. You get a straight answer within 48 hours.

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